What your customers see

Your customers never see your dashboard. They see a small, calm set of pages, each one reachable from a link, with no app to download and nothing to pay for. Knowing their side helps you answer questions in one message instead of three.

Their journey

Ordering: your shop page walks them through the piece step by step — the steps follow what you turned on, like placement, wording, font, and thread — and they confirm the spelling themselves before submitting. If a product uses appliqué, they pick the actual fabric from your fabric shelf, and if you attached a choice list (pick your breed, pick your school), they answer it right in the form, so the answer arrives on the order instead of in a follow-up message. If you quote first, the form says plainly that no payment is due yet; if you take payment up front, they pay right after submitting.

Before ordering: some customers are not ready for the form — they have half an idea and a picture. Your idea link gives them a small set of questions (the occasion, the item, the words, the colors, the deadline, a photo) and lands the answers on your Leads page as a complete lead, so the conversation starts organized. And if a drop is live, they can shop the whole collection and pay for several pieces in one cart. During a holiday crunch, your page shows the order-by banner — and once you are full, a waitlist signup instead.

The quote: when you send a quote, they see the itemized lines and accept with one click. Nothing is owed until they say yes.

Tracking: their order link shows where things stand in plain words, from quoted to on the machine to done, so they do not have to message you for updates.

Approving: if you send a mockup or a proof, they approve it from the same link, and the approval is stamped with the date and time. That stamp protects both of you if anyone remembers things differently later.

Questions: the ask box on your shop page starts a conversation that lives on one page. They get an email alert when you answer, and the whole thread stays in one place instead of scattering across inboxes.

Reviews: after the piece is done, they can leave a review only if they actually bought from you. Stars on Broidry cannot be bought or faked.