Orders and customers

Etsy orders land on your board automatically

4 minute read

Every time you make a sale, Etsy emails you. Broidry can read those emails for you: forward them to your shop's private address and each sale shows up on your board as a paid order, with the buyer's name, the item, the personalization, the ship-by date, and the amount already recorded.

This is a one-time setup in Gmail that takes about five minutes. After that there is nothing to remember and nothing to type — a sale on Etsy simply appears in Broidry, usually within a minute.

Set it up

  1. 1In Broidry, open the Import page — it is not in the sidebar, so use the import link on your Today page or go straight to your dashboard's address with /import on the end. Press "Create my forwarding address" and copy the address it gives you — it is private to your shop.
  2. 2In Gmail, open the gear menu, choose "See all settings," then the "Forwarding and POP/IMAP" tab. Press "Add a forwarding address" and paste your Broidry address.
  3. 3Google sends a confirmation code to that address, which means it comes to Broidry. Back on the Import page, press "Check for the code" — the code appears there. Type it into Gmail's confirmation box.
  4. 4Now tell Gmail which emails to forward. In Gmail's search bar, click the sliders icon to open search options, put transaction@etsy.com in the From field, and choose "Create filter." Check "Forward it to," pick your Broidry address, and press "Create filter."
  5. 5Done. Make your next sale and watch it appear on your board, already marked paid.

Good to know

Orders arrive marked paid, because the buyer already paid on Etsy. The amount from the email is recorded as an Etsy payment so your money numbers stay truthful.

Etsy does not share buyer email addresses, so message the buyer through Etsy like you do now. Broidry holds the work side: the board, the production schedule, the checklist, the ship-by date.

If the same sale email ever gets delivered twice, Broidry recognizes the order number and will not create a duplicate.

If you sell on Etsy from an email account that is not Gmail, most providers have a similar forward-matching-mail setting. The Broidry side works the same way.

Note: This works alongside the history import above it on the Import page: the import fills in your past, the forwarding keeps your present current.

The direct Etsy connection

Broidry also has an official Etsy connection — a Connect Etsy button at the top of the same Import page. Etsy approved it in August 2026 and it is being switched on shop by shop. Once your shop can connect, one click on Etsy's own consent screen replaces the forwarding setup: new sales land on your board by themselves, and when Etsy says a package shipped, the order here closes itself with the tracking number copied on.

Either way, Broidry never emails your Etsy buyers. Etsy sends their receipts, shipping notices, and review asks, exactly as it does today — your board just stays truthful without you retyping anything.